1、裝載機(jī)制造企業(yè)眾多，導(dǎo)致市場(chǎng)競(jìng)爭(zhēng)激烈
由于裝載機(jī)行業(yè)歸屬不明確，濟(jì)南裝載機(jī)至今沒(méi)有統(tǒng)一的國(guó)家技術(shù)質(zhì)量標(biāo)準(zhǔn)，絕大多數(shù)產(chǎn)品都是在四輪拖拉機(jī)的基礎(chǔ)上開(kāi)發(fā)出來(lái)的。此外濟(jì)南小型裝載機(jī)目前所使用的配套件主要來(lái)源于拖拉機(jī)和輕卡，沒(méi)有裝載機(jī)所需要的低速重負(fù)荷專(zhuān)用橋、專(zhuān)用箱等關(guān)鍵配套件，甚至包括小型裝載機(jī)專(zhuān)用的工程輪胎。由于技術(shù)含量很低，導(dǎo)致小型裝載機(jī)行業(yè)門(mén)檻非常低，任何企業(yè)都可以十分輕易地進(jìn)入或退出。
As the loader industry attribution is not clear, Jinan loader has no uniform national technical quality standards, the vast majority of products are developed on the basis of four-wheel tractors out. Also Jinan small loaders currently used spare parts mainly from tractors and light trucks, loaders needed no special heavy-duty low bridge, special boxes and other key component parts, including even small loaders dedicated engineering tires. Due to technical content is very low, resulting in a very low threshold for small loaders industry, any business can very easily enter or exit.

2、價(jià)格競(jìng)爭(zhēng)激烈導(dǎo)致企業(yè)利潤(rùn)率降低
正是由于小型裝載機(jī)企業(yè)的實(shí)力十分有限，產(chǎn)品技術(shù)含量又不高，導(dǎo)致絕大多數(shù)企業(yè)在參與市場(chǎng)競(jìng)爭(zhēng)的過(guò)程中基本上都是采取價(jià)格競(jìng)爭(zhēng)單一手段，以售出產(chǎn)品為主要目的。由于過(guò)度的價(jià)格競(jìng)爭(zhēng)，目前小型裝載機(jī)生產(chǎn)企業(yè)普遍盈利能力低下，銷(xiāo)量上的繁榮并不能掩蓋整個(gè)行業(yè)的生存危機(jī)。
It is because of the strength of enterprises small loader is very limited, not high-tech products, the vast majority of companies involved in the process leading to competition in the market basically means taking a single price competition to sell products for the primary purpose. Due to excessive price competition, the current mini loader manufacturers generally low profitability, sales and prosperity on the industry as a whole can not cover up the crisis of survival.

3、市場(chǎng)開(kāi)拓困難，營(yíng)銷(xiāo)渠道有限
小型裝載機(jī)的用戶(hù)群體集中在農(nóng)村，目前能夠覆蓋農(nóng)村用戶(hù)的只有農(nóng)機(jī)銷(xiāo)售網(wǎng)絡(luò)，建筑機(jī)械和工程機(jī)械銷(xiāo)售網(wǎng)絡(luò)都只能部分覆蓋農(nóng)村。和大型裝載機(jī)銷(xiāo)售方式相似，小型裝載機(jī)也要求代理商或經(jīng)銷(xiāo)商能夠主動(dòng)向用戶(hù)銷(xiāo)售產(chǎn)品和向用戶(hù)提供規(guī)范周到的售后服務(wù)，而農(nóng)機(jī)經(jīng)銷(xiāo)商多習(xí)慣坐店經(jīng)營(yíng)，沒(méi)有專(zhuān)門(mén)的銷(xiāo)售隊(duì)伍，也沒(méi)有專(zhuān)門(mén)的服務(wù)隊(duì)伍，更難奢望市場(chǎng)策劃、客戶(hù)管理等。建筑機(jī)械經(jīng)銷(xiāo)商與農(nóng)機(jī)經(jīng)銷(xiāo)商也有很多的相似性，而工程機(jī)械經(jīng)銷(xiāo)商又不習(xí)慣與農(nóng)村用戶(hù)打交道。因此，小型裝載機(jī)市場(chǎng)沒(méi)有成熟的銷(xiāo)售網(wǎng)絡(luò)，在很大程度上影響了市場(chǎng)發(fā)展進(jìn)程，一方面不能實(shí)現(xiàn)對(duì)用戶(hù)的引導(dǎo)作用，另一方面又不能實(shí)現(xiàn)對(duì)廠家的促進(jìn)作用。
User groups focused on rural small loaders, rural users are currently able to cover only agricultural sales network, construction machinery and engineering machinery sales networks are only partially covered the countryside. Similar sales methods and large loaders, mini loaders also require active agents or distributors can sell products to users. And to provide attentive service specification, and farm machinery dealers and more accustomed to sitting on store operations, there is no dedicated sales team, there is no dedicated service teams, harder to expect market planning, customer management. Construction and agricultural machinery dealers dealers also have a lot of similarities, and engineering machinery dealers without accustomed to dealing with rural users. Therefore, small loader market is not mature sales network, largely influenced the development of the market process, one can not achieve the guiding role of the user, on the other hand can not be achieved to promote the role of manufacturers.

永保機(jī)械公司集科研、加工、制造、銷(xiāo)售為一體，總銷(xiāo)售量及各項(xiàng)指標(biāo)均居同行業(yè)前列，具有多年生產(chǎn)歷史，擁有最現(xiàn)代化的管理體系，一流的加工設(shè)備，完善的檢測(cè)手段，高素質(zhì)科技人才，優(yōu)質(zhì)的售后跟蹤服務(wù)，企業(yè)一致得到客戶(hù)的好評(píng)，歡迎大家前來(lái)咨詢(xún)選購(gòu)。

濟(jì)南裝載機(jī)：http://www.hdwzhs.com/