1、裝載機制造企業(yè)眾多，導(dǎo)致市場競爭激烈
由于裝載機行業(yè)歸屬不明確，濟南裝載機至今沒有統(tǒng)一的國家技術(shù)質(zhì)量標(biāo)準，絕大多數(shù)產(chǎn)品都是在四輪拖拉機的基礎(chǔ)上開發(fā)出來的。此外濟南小型裝載機目前所使用的配套件主要來源于拖拉機和輕卡，沒有裝載機所需要的低速重負荷專用橋、專用箱等關(guān)鍵配套件，甚至包括小型裝載機專用的工程輪胎。由于技術(shù)含量很低，導(dǎo)致小型裝載機行業(yè)門檻非常低，任何企業(yè)都可以十分輕易地進入或退出。
As the loader industry attribution is not clear, Jinan loader has no uniform national technical quality standards, the vast majority of products are developed on the basis of four-wheel tractors out. Also Jinan small loaders currently used spare parts mainly from tractors and light trucks, loaders needed no special heavy-duty low bridge, special boxes and other key component parts, including even small loaders dedicated engineering tires. Due to technical content is very low, resulting in a very low threshold for small loaders industry, any business can very easily enter or exit.

2、價格競爭激烈導(dǎo)致企業(yè)利潤率降低
正是由于小型裝載機企業(yè)的實力十分有限，產(chǎn)品技術(shù)含量又不高，導(dǎo)致絕大多數(shù)企業(yè)在參與市場競爭的過程中基本上都是采取價格競爭單一手段，以售出產(chǎn)品為主要目的。由于過度的價格競爭，目前小型裝載機生產(chǎn)企業(yè)普遍盈利能力低下，銷量上的繁榮并不能掩蓋整個行業(yè)的生存危機。
It is because of the strength of enterprises small loader is very limited, not high-tech products, the vast majority of companies involved in the process leading to competition in the market basically means taking a single price competition to sell products for the primary purpose. Due to excessive price competition, the current mini loader manufacturers generally low profitability, sales and prosperity on the industry as a whole can not cover up the crisis of survival.

3、市場開拓困難，營銷渠道有限
小型裝載機的用戶群體集中在農(nóng)村，目前能夠覆蓋農(nóng)村用戶的只有農(nóng)機銷售網(wǎng)絡(luò)，建筑機械和工程機械銷售網(wǎng)絡(luò)都只能部分覆蓋農(nóng)村。和大型裝載機銷售方式相似，小型裝載機也要求代理商或經(jīng)銷商能夠主動向用戶銷售產(chǎn)品和向用戶提供規(guī)范周到的售后服務(wù)，而農(nóng)機經(jīng)銷商多習(xí)慣坐店經(jīng)營，沒有專門的銷售隊伍，也沒有專門的服務(wù)隊伍，更難奢望市場策劃、客戶管理等。建筑機械經(jīng)銷商與農(nóng)機經(jīng)銷商也有很多的相似性，而工程機械經(jīng)銷商又不習(xí)慣與農(nóng)村用戶打交道。因此，小型裝載機市場沒有成熟的銷售網(wǎng)絡(luò)，在很大程度上影響了市場發(fā)展進程，一方面不能實現(xiàn)對用戶的引導(dǎo)作用，另一方面又不能實現(xiàn)對廠家的促進作用。
User groups focused on rural small loaders, rural users are currently able to cover only agricultural sales network, construction machinery and engineering machinery sales networks are only partially covered the countryside. Similar sales methods and large loaders, mini loaders also require active agents or distributors can sell products to users. And to provide attentive service specification, and farm machinery dealers and more accustomed to sitting on store operations, there is no dedicated sales team, there is no dedicated service teams, harder to expect market planning, customer management. Construction and agricultural machinery dealers dealers also have a lot of similarities, and engineering machinery dealers without accustomed to dealing with rural users. Therefore, small loader market is not mature sales network, largely influenced the development of the market process, one can not achieve the guiding role of the user, on the other hand can not be achieved to promote the role of manufacturers.

永保機械公司集科研、加工、制造、銷售為一體，總銷售量及各項指標(biāo)均居同行業(yè)前列，具有多年生產(chǎn)歷史，擁有最現(xiàn)代化的管理體系，一流的加工設(shè)備，完善的檢測手段，高素質(zhì)科技人才，優(yōu)質(zhì)的售后跟蹤服務(wù)，企業(yè)一致得到客戶的好評，歡迎大家前來咨詢選購。

濟南裝載機：http://www.hdwzhs.com/